Best SEMrush alternatives & Competitor with Pros & Cons

Have a look at the features that SEMrush’s rivals have to offer before deciding if SEMrush is the ideal SEO solution for your company.

Semrush is a prominent software-as-a-service option for digital visibility management.

Semrush is a contingency planning for all companies substantial about online presence, with more than 50 products, tools, as well as add-ons along all online visibility planning, including techniques for  content, search, social media, as well as market research, information for over 140 countries, seamlessly integrated with Google, as well as task management platforms.

 

In terms of numbers, Semrush is:

– For 142 geo databases, almost 200 million distinct domains are tracked.

– There are more than 41 trillion backlinks

– A total of 20 billion keywords

– Semrush has been used by over 7 million people.

I use Semrush on a daily basis, and it’s really helpful in informing and assisting our clients’ search engine optimization efforts.

 

We want to work intelligently and discover efficiencies in the Digital Sales team at such a busy and diversified business, and Semrush technologies allow us to obtain & analyse data very quickly. We utilise the technology to monitor technical SEO advancements, to back up our content recommendations, but even as a sales tool, providing quick summaries of the value we can bring to a site.

 

Although SEO is more of a mystical art than a technology, data using Semrush serves to objectively guide all of our decisions, ensuring that the adjustments we make really make a significant difference.

 

This Semrush SEO Writing Assistant, which works as a Google Docs add-on, is especially helpful since it converts competitive keyword information into practical recommendations in real time. It also has a score system, which is quite popular with clients.

 

Advantages and disadvantages of SEMRush

 

• Interface that is easy to use
• Tool for tracking a person’s whereabouts in great detail
• The Keyword Magical Tool is an absolute must-have.
• Pay – per – click Reporting is frequently incorrect.
• We’d want to see Keyword Gaps amended more frequently.
• The findings of the audit report might be more explicit.

 

I would strongly suggest Semrush since I would struggle to accomplish my job without either!

It’s ideal for content development and optimization since it gives you the keyword insights you need to make sure the content is answering the appropriate queries. Semrush’s writing assistant also helps newbies to the business by incorporating copywriting best practises into its suggestions, such as highlighting ‘hard to read’ lines and computing a difficulty grade.

 

Recommendation Probability

 

Semrush is an indispensable tool for keyword research. It’s easy to use and detects keyword gaps, allowing us to find content possibilities where our rivals have an advantage. We  often tell our coworkers that Semrush has a lot of tools, and the best way to learn about them all is to take all of the courses/classes they provide.

 

When it comes to search engine optimization, choosing the appropriate tool for backlink analytics, keyword research, competitive analysis, and finding profitable keywords that will deliver a consistent stream of natural traffic to the site is critical.

 

You won’t have the appropriate data until you use the right tool. Your strategy & action plan won’t be foolproof unless you have the appropriate data, insights, and information. You may not notice results even if you work really hard on the website, develop incredible content, and follow all of the best practises.

 

To see outcomes, you get to beat the competition, and defeating the competition without accurate data & actionable insights is nearly difficult.

 

Semrush is one of my favourite SEO tools, and I use it for all of my content optimization and research. Semrush is  the one-stop service for all my SEO needs, from keyword research to identifying  niche research, long-tail keywords, content strategy, backlink audit, and competitive analysis.

 

After spending a lot of time using Semrush, I decided to write out my thoughts on the tool and emphasise the benefits and drawbacks for anyone who is interested in using it but hasn’t yet purchased a membership. In this neutral Semrush review, I’ve attempted to highlight some of Semrush’s major features, as well as its benefits and drawbacks, so you can decide if it’s worth it to pay for a paid keyword research tool or use one that’s free (Google Adword keyword planner, etc)

 

Using free resources Given that there are millions of websites doing precisely the same thing, keyword research techniques may not be very effective. That’s where Semrush steps in to help you get a leg up on the competition by assisting you in determining the keywords that generate traffic to your competitor’s site.

 

A good Content Strategy must be dynamic and adapt to the internet’s ever consumer taste. On a frequent basis, you should keep an eye on changes in your website’s rating, as well as that of your rivals. Semrush not only assists you in tracking these changes, but also in identifying potential competition so that you just do not lose ground in the rankings.

 

Backlinks are also a powerful signal to search results, which use them to determine a website’s authority. You may use the Semrush backlink assessment instrument to create a list of spam backlinks fast, and the link building tool to discover chances to earn relevant hyperlinks to your site.

 

Semrush is a chrome plugin that allows you to manage all of the social media accounts in one location & auto-schedule your updates. This guarantees that your brand has a great social media presence & that your website’s internet reputation is improved.

 

Semrush allows you to evaluate many rivals at once, which aids in the identification of the very profitable keywords. You can also get a head start on the things that your rivals are overlooking.

 

1. SE Positioning

 

SEMrush Competitors & Alternatives – SE Ranking Homepage

 

SE Ranking is also an all-in-one SEO tool that claims to make simplifying your site’s SEO approach easier. SE Ranking is a potential newcomer in the world of SEO platforms, with slightly over 300,000 members.

You won’t have to bother about desktop instals or time-consuming software upgrades because the programme is cloud-based.

 

One of the platform’s most notable features has been its in-depth keyword analysis capabilities, which include a database of over 2 billion phrases.

 

SE Ranking also offers top-tier bespoke reports, which will make it much simpler for all to comprehend all of the important SEO data.

 

SE Ranking has a customizable price plan based about how many relevant keywords you want to monitor, how often you would like to check them, and how long you want to keep your subscription active. Plans begin at $23.40 per month and gradually escalate to $189 per month.

 

SEMrush vs. SE Ranking

 

Pros

 

• With the innovative Keyword Grouper tool, you can plan the  segment keywords, PPC keywords, and create an overall plan for your website.
• Consider 15 distinct factors when evaluating your backlinks, including Moz Domain Authority, social popularity, the status of each link in Google’s index, & Majestic Trust Flow.
• You can use On-Page Checker to see how your pages are doing in terms of SEO and get suggestions on how to improve them.
• Perform a comprehensive website audit that scans your site for meta tags, general site health, & headers, as well as concerns with user experience.
• Examine historical data for the most critical keywords in the Keyword Rank Tracker, & filter data by device to discover how well the website ranks on mobile devices.

 

Cons

 

• SE Ranking, unlike SEMrush, does not contain data like competition trend, density, or SERP characteristics.
• Data may take longer to load than on other platforms.
• Unlike SEMrush, which offers a thorough blog and also an SEO Academy, there are less learning & support tools accessible.
• You’ll have to wait a day to see the rankings.
• There isn’t any SEO authoring software.

 

Best for: Companies seeking a low-cost SEO tool to apply a keyword plan that has been properly studied.

 

Semrush allows you to evaluate many rivals at once, which aids in the identification of the most successful keywords. You can also get a head start on the ones which your rivals are overlooking.

 

2.GrowthBar Dashboard – An Alternative to SEMrush Competitors

 

GrowthBar is now a top SEO tool for businesses & bloggers that was created with growth in mind. Their goal is to make acquiring new clients 10 times simpler.

 

It’s a beautiful online tool that makes relevant keywords, competition analysis, content production at the touch of a button, & rank tracking simpler than ever.

 

They also have a Chrome plugin that displays SEO statistics while you explore the internet.

 

The Content Generator function is the most remarkable feature. Enter any term, and GrowthBar’s sophisticated AI will build a content plan for you in seconds, telling you precisely what to publish so that you can rank quickly.

The instrument is cutting-edge, enjoyable to use, and less expensive than most alternatives.

 

GrowthBar offers free use for the first five days, after which plans begin at $29 per month.

 

Throughout this GrowthBar review, we examine a product that attempts to deliver important SEO features at a far cheaper cost than its competitors. Is this new software capable of completing a successful SEO assignment, or would you be better off utilising a more recognized solution? Continue reading to learn more.

 

Keyword research & backlink development are critical parts of search engine optimization, but they can be costly endeavours.

 

Many of the most popular SEO tools now cost at least $99 per month, and engaging a firm to work through an SEO campaign may cost considerably more than that.

 

Growth strategists Hailey Friedman & Mark Spera have created a new solution, ‘GrowthBar,’ which promises to deliver crucial SEO capabilities at a much cheaper price point – $29 per month — after noticing a need among startups and companies on a budget that avoid these kind of expenditures.

 

So in this review, we’ll see how effectively it accomplishes that aim.

 

We adhere to a stringent code of ethics. We do, however, utilise affiliate advertising connections on this blog to help support our work.

 

Review of Growth Bar

 

In this GrowthBar review, We examine a product that attempts to deliver important SEO features at a far cheaper cost than its competitors. Is this new software capable of completing a successful SEO assignment, or would you be better off utilising a more recognized solution? Continue reading to discover…

 

Keyword research plus backlink development are critical parts of search engine optimization, but they’re also costly endeavours.

 

Many of the most popular SEO tools now cost at least $99 per month, and engaging a firm to work through an SEO campaign may cost considerably more than that.

 

Growth entrepreneurs Hailey Friedman & Mark Spera have created a new solution, ‘GrowthBar,’ which promises to deliver crucial SEO capabilities at a much cheaper price point – $29 per month — after noticing a need among startups and companies on an expenditure to avoid these kind of expenditures.

Let’s start with a fundamental question.

 

What exactly is GrowthBar?

 

GrowthBar is a low-cost SEO tool with two applications.

 

It may first be used as a stand-alone online app, allowing you to log in, view statistics, enter keywords, and so on.

 

It may, however, be used as the Chrome extension, which sets it apart from the majority of well-known SEO tools — Moz, Ahrefs, Semrush, and so on — which all function as independent web apps instead of plugins or extensions.

 

If you want to use the GrowthBar Browser extension, you will need to make sure you get the Chrome browser connected to the computer, as well as a Google account.

 

Growthbar’s “standalone” version

 

GrowthBar’s concept is to “take out” the more complex SEO elements normally found in established SEO tools, allowing users to focus on the most important KPIs.

 

As a result, there are just four menu choices available whenever you log into the ‘standalone’ form of GrowthBar:

 

• A site inspector is a tool that provides you with basic information about a website (authority, estimated traffic per month, backlinks, Google CPC data and a link to Facebook ads that the website is running)
• A rank tracker allows you to enter a domain and a set of keywords and see how it ranks for certain keywords.
• Keywords and content – this provides you a sense of how many queries there are for a specific term, as well as what sort of material you should develop to target it.
• Profile – this is where you may make changes to your account information.

 

Let’s take a closer look from each of the SEO elements one by one.

 

Site inspector

 

The site inspector allows you to input a domain and instead displays the following information:

 

• its legal authority
• The estimate of the amount of traffic it receives on a monthly basis
• a ‘plus’ icon that allows you to see important backlinks to a domain
• a Google symbol that allows you to see information about just the Google advertising that the domain owner is running, as well as accompanying ‘cost-per-click’ data
• a Facebook symbol that displays the Facebook advertisements that that domain has ran
• the keywords that the site presently ranks well for.

 

The site inspector function in GrowthBar

Despite the fact that the data supplied is relatively basic in contrast to domain research found in more expensive tools like Ahrefs or Semrush, it nevertheless gives a clear summary of the key information you would want to learn about a domain.

 

One thing to be careful of is the ‘natural traffic’ estimate; I’ve found the GrowthBar predictions to be wildly off on occasion (based on having exposure to traffic statistics for a number of sites).

 

To be fair to GrowthBar, this is true of many SEO tools in general – traffic estimations from Ahrefs & Semrush, for example, may be outrageously wrong at times. It’s preferable to utilise traffic figures as indications of trends instead of absolute truth, regardless of which SEO tool is being employed.

 

Overall, GrowthBar’s Site Inspector provides the key information you’ll need to detect a website’s SEO condition — whether it’s yours or a competitor’s — but there’s one metric we’d like to see added: a metric called “total backlinks” that shows you exactly however many backlinks message to the website you enter.

 

Although you can view a list of important backlinks to a website, it’s restricted to 500 links, and there doesn’t appear to be a method to check how many links lead to a given domain.

 

What about repairing damaged links?

 

Broken link building is a link-building strategy that you won’t be able to use with GrowthBar.

 

Damaged link building entails locating no longer active material in your niche, rebuilding a replica of it, and approaching websites who had linked directly to that information.

 

However, there isn’t a mechanism to detect broken links in GrowthBar, so if this is an essential SEO strategy for you, you’ll have to seek elsewhere (other SEO tools like Semrush & Ahrefs do have it as a general feature).

 

The rank tracker

 

• Add a domain as well as a keyword into GrowthBar’s rank tracker to see how they rank.
• an estimate of the domain’s monthly traffic
• what position that domain has for the term you typed in
• how difficult it is to rank on Google’s first page for the phrase you submitted
• recommended keywords to help you get on Google’s first page of results
• the overall word count of the material on the first page of Google’s search results for your term.
• Thanks to a ‘best rank’ & ‘change’ column throughout the data table, as well as a chart on the left hand side of the screen, you can keep track of how your ranking is changing over time in this area.
• This essentially offers you ‘sense checking’ statistics rather than a thorough study of how the ranking for a certain term has improved over time — but that, after all, is the whole goal of GrowthBar: to provide you with numbers that are simple to access and comprehend.
• The section titled “keywords & content”
• GrowthBar’s keywords & content area, as the name implies, allows you to accomplish two things:
• depending on a phrase you input, receive keyword data / recommendations

 

We adhere to a stringent code of ethics. We do, however, utilise affiliate advertising connections on this blog to help support our work.

 

GrowthBar’s ‘rank tracker’ section-

 

Thanks to a ‘best rank’ & ‘change’ column in the data table, as well as a chart on the right hand side of the page, you can keep track of how your ranking is changing over time in this area.

 

This essentially offers you ‘sense checking’ statistics rather than a thorough study of how the ranking for a certain term has improved over time — but that, after all, is the whole goal of GrowthBar: to provide you with numbers that are simple to access & comprehend.

 

On GrowthBar, there is a chance to save money –

 

GrowthBar is providing a 20% discount on all their packages (for the first 3 months of your subscription) for a limited time. Simply join up for a free trial but instead purchase a plan using the coupon ‘stylefactory.’

 

As a result, it’s difficult to tell which of the proposed keyword chances are truly worth pursuing. To acquire this data, you could input individual terms into GrowthBar again, but it would be a time-consuming process.

 

The article generator tool, on the other hand, is an intriguing new ‘AI’ function that tries to generate fresh blog post ideas based on a phrase you provide.

 

This not only gives you a recommended article title, but it also gives you advice on how lengthy the post should be, how often a target keyword must be used, what other H2s & H3s to use, which one to link to, and so on.

 

A panel of suggested pictures for the content is also shown, giving you an indication of the kind of pictures that are currently being utilised on posts that are doing well.

 

It’s difficult to say how any of this works in reality because we haven’t attempted to write an article based on GrowthBar’s recommendations yet! However, the concept of a “content generator” is intriguing, and it at the absolute least provides you with a lot of food for thought about the types of topics you might like to write about.

 

However, We believe there are 2 things that might significantly improve this feature:

 

• statistics on the number of requests related to the title of the article
• a rough estimate of how many backlinks you’ll must get the new post to rank

 

GrowthBar is available in two functions, as mentioned above: a standalone version (which I just described) as well as a Chrome extension.

 

The Chrome plugin essentially modifies all of the Google search results to include SEO metrics in adding to descriptions & connections to relevant web pages. This is an intriguing concept, and it’s perhaps the aspect of GrowthBar that I enjoy the best.

 

After you’ve installed the GrowthBar extension & input a term into Google, the very first thing you’ll see is a score for that phrase’s “keyword difficulty.” This will give you an idea of how tough it will be to rank highly in search results.

 

This will provide you with the following information about each of the websites in the results:

 

• its authority in the domain
• a rough estimate of its organic traffic
• the main keywords for which it ranks
• the most effective backlinks linking to it
• whatever sponsored keywords that site is using
• Any Facebook advertisements that it is running.
• The data is instantly accessible in some situations, such as when it comes to domain authority & organic traffic statistics.

 

To view the data in the others, you must click on a + sign on the strip. When you do so, a box appears with the necessary stats.

 

A little ‘Words’ link appears beside each search engine; clicking it displays the word count.

 

This is valuable information since there is frequently a link between page length & search result performance. Knowing however many words are in the top-ranking post might assist you in creating content that is SEO-friendly in length.

 

However, I didn’t always find the word count supplied to be completely correct, so there’s obviously space for improvement.

 

• Ease-of-use

 

Without a doubt, GrowthBar is absurdly simple to use.

 

This may be due to the fact that it has fewer capabilities than other SEO tools, but it’s also due to the fact that even a lot of care has gone into prioritising essential SEO functions, ensuring that they perform in a straightforward manner, and presenting the data in an easy-to-understand style.

 

The ‘standalone’ version of GrowthBar has practically no learning curve as long as you seem to be familiar with fundamental SEO techniques.

 

The Firefox plugin version is also really simple to use — all you have to do is type words into Google and all the essential data will appear there in front of you.

 

In the end, it’s impossible to see new users experiencing too much trouble learning how to utilise GrowthBar.

 

GrowthBar is simple to use if you have a basic grasp of fundamental SEO principles, which is one of its main selling features.

 

SEMrush vs. GrowthBar

 

Pros

 

• Dashboards that seem to be simple & straightforward to use, as well as more inexpensive than SEMrush.
• With the press of a button, an AI-driven Content Creation tool develops SEO-optimized content ideas.
• The Rank Tracker interface allows you to measure SEO performance for specific keywords over time.
• Examine your rivals’ keywords & marketing channels to discover what’s working for them.
• Offer a Chrome plugin that is great for quickly surfacing important SEO statistics.

 

Cons

 

• GrowthBar, unlike SEMrush, does not provide analytics such as trend and SERP characteristics.
• Rankings might take a couple of minutes to update.
• Their customer service personnel might take up to 24 hours to respond.
• Overall, there are fewer data possibilities.
• There is no on-page SEO checker available.

 

Best for: Modern marketers & bloggers seeking a cost-effective SEO tool to do keyword research, content creation, competition analysis, & rank tracking.

 

Serpstat

 

Alternatives to SEMrush Competitors in Serpstat Dashboard

 

Serpstat is a low-cost SEO software that prides itself on having easy-to-use and comprehensive keyword research for both your own site & competitor domains.

 

It has a much smaller database than SEMrush, which contains data from 815 million domains and provides information on 180 million of them. Serpstat’s domain database, on the other hand, is still rather extensive.

 

Users can view metrics clearly displayed with colour & number coding thanks to clean graphics. If you have a bigger SEO staff, the generous multi-user subscriptions might be a huge help.

Monthly pricing starts at $69 and gradually go to $499.

 

Serpstat vs. SEMrush

 

Pros

 

• The keyword variants function provides you with tried and true keyword variations that improve your sites without risking a penalty for keyword stuffing.
• The Missing Keywords feature displays pages that score in the top ten for keywords you’re lacking.
• Determine which pages on the site are most related to particular keywords.
• You may compare up to 75 domains with the Batch Analysis tool.
• You can use all of Serpstat’s capabilities for free, with certain restrictions. Just a 7-day trial is available for SEMrush.

 

Cons

 

• There is no tracking of backlinks.
• Like SEMrush, it does not feature social media tracking.
• There is no SEO authoring tool like SEMrush.
• The keywords difficulty calculator is not always correct.
• The keyword database is less than that of rivals.

 

Best for: Companies seeking for a low-cost or no-cost platform to concentrate on developing a solid keyword strategy throughout their whole website.

 

WebCEO 

Snippet from the WebCEO homepage

 

WebCEO is a cloud-based SEO programme that does it all. One of the most established tools on the market, having been available since 2001. Ukrainian, One of its distinguishing advantages is that it is accessible in over 20 languages, including Greek, Hebrew, and Korean, among others, in contrast to other SEO tools, which are typically available in 10 to 14 languages.

 

It has a total of 18 powerful tools categorised as follows:

 

• Keyword Research and or Rank Tracking SEO Tools
• Sitemap Generator Tool, Technical Audit Tool, and Other Online SEO Tools for Site Audit
• Backlink Checker Tool, Content Submission Tool, and Other Online SEO Tools for Link Earning
• Google Ads and Google Search Console are two SEO tools for traffic analysis.
• Web Buzz Unit Defines, Social Engagement Tool, Social Media Analytics
• WebCEO’s Competition Metrics Module provides SEO tools for competition metrics.
• It also supports Google Analytics connection, which simplifies reporting.
• Monthly plans range in price from $35 for a Solo Plan to $299 for a Corporate Plan. If you purchase annually, you’ll save three months on all of their programmes.

 

SEMrush vs. WebCEO

 

Pros

 

• Allows for an infinite number of additional logins at no additional cost.
• Offers white-label SEO solutions that may be used with your own domain without mentioning WebCEO.
• Provides free Majestic pagerank data.
• Multi-targeting is possible in Rank Tracker for any strategy.
• Each user inquiry updates the keyword database.

 

Cons

 

• There is no audience targeting tool, whereas SEMrush does.
• There isn’t any webinar training available.
• The user interface should be improved: it has a lot of functions, and some people may find it perplexing at first.
• There isn’t a freemium option.
• For novices, it’s not the most straightforward tool; it thinks you already know using the information it provides.

 

Best for: All types of enterprises, from tiny startups to major corporations and agencies. Their tools may be used by anybody or any company wanting to improve their entire SEO approach.

 

5. Search Engine Optimization PowerSuite

 

SEMrush Competitors Alternatives – SEO Powersuite Dashboard Mockup

 

Over 5 million SEO professionals and site managers utilise SEO PowerSuite, a desktop-based all-in-one solution.

 

It’s made up of four distinct tools and is ideal for delving into professional Seo data and doing in-depth SEO inspections to help you drive your future plan forward. Its advanced analytical capabilities are ideal for determining what your rivals are doing well.

The Professional Plan is $299 per year. The enterprise plan is $699 per year.

Also there is a free alternative that contains all tools; however, free accounts are unable to copy or transfer files.

 

SEMrush vs. SEO PowerSuite

 

Pros

 

• On both mobile and desktop, track your keyword rankings on 450+ global & local search engines.
• Use a link helper programme to find link-building opportunities for your website in the form of feedback, guest articles, and product evaluations, among other things.
• Rank tracking, backlink checks, or website audits may all be automated.
• Up to 40 rivals can be compared to your website.
• Automatic platform upgrades allow you to adapt to important search engine algorithm updates.

 

Cons

 

• To utilise the platform, each user must acquire a full-price licence.
• A desktop-based platform needs a large download and a lot of processing power.
• SEO PowerSuite, unlike SEMrush, is a collection of tools rather than an integrated platform, rendering it a little more complicated for certain users.
• Application updates necessitate the installation of new software on a regular basis.
• Unlike SEMrush, there is no PPC software.

 

Best for: Agencies & experts interested in monitoring their rivals’ data and rankings in order to improve their own SEO approach.

 

ahrefs.com

SEMrush Competitors Alternatives – 

 

It should come as no surprise since Ahrefs is amongst the most popular SEO tools on the market. It’s the closest rival to SEMrush, with similar functionality and a few more perks.

 

Ahrefs has strong crawling capabilities across the internet and for individual sites, as well as sophisticated tools like keyword administration and competition research. It’s an authoritative alternative for experienced marketers, despite its often perplexing layout.

 

Price: Basic plans for one user start at $99 per month, and plans gradually grow in price based on the number of users & projects, with a full-fledged agency plan costing $999 per month. Discounts are available for yearly plans.

 

SEMrush vs. Ahrefs

Pros

 

• Discover all of your rivals’ top-ranking keywords and examine their top-ranking web sites.
• A clean, user-friendly dashboard displays essential SEO statistics such as keywords, value, & traffic.
• Perform keyword research on Amazon and YouTube, as well as 9 other search engines.
• Calculate how many hyperlinks your site will require to rank for a given term.
• For Firefox and Chrome, install the SEO add-on. For every search engine result, this tool displays information such as backlink profile, PPC cost, & search volume.

 

Cons

 

• Keyword indicators like trend, competition density, and SERP characteristics are not available in Ahrefs, however they are available in SEMrush.
• Unless you pay more, the site is limited to one user and five projects on its most basic plan.
• There is no disavow tool available. You’ll have to manually delete poor backlinks by sending them to Google Search Console’s Denounce tool if your site obtains them.
• The online traffic statistics aren’t as accurate as those reported by Google Analytics & Google Search Console – Ahrefs’ web traffic statistics are often 4-5 times lower than those supplied by Google Analytics & Google Search Console.
• There is no Google Analytics connectivity, which is a drawback if you prefer to utilise GA for SEO reporting.

 

Best for: Agencies wanting to follow keyword fluctuations across numerous client accounts/projects would generally choose Ahrefs.

 

Moz Pro

 

SEMrush Competitors Alternatives – MOZ Hero Image

 

You may have previously come across Moz through their top digital marketing blog, which is another major name in the SEO field.

 

Moz Pro is an excellent all-around SEO software that includes keyword research, competition analysis, and content marketing. Moz’s clean style and easy navigation make it a practical & user-friendly alternative.

 

Price: $99/period for their basic plan, with various options ranging from $99/month to $599/month for premium. Discounts are available on annual plans. Many of Moz Pro’s features are available for free, but with limitations.

 

SEMrush vs. Moz

 

Pros

 

• Keyword Explorer & backlink research are two essential SEO tools that are available for free.
• Get a peek at your site’s Page Authority & Domain Authority with MozBar, a Google Chrome Extension.
• Experience a user-friendly interface that, in some ways, outperforms Ahrefs and SEMrush.
• With Open Site Explorer, you can keep track of your link profile & find fresh chances for link development.
• Get weekly crawl updates, including information on 404s, duplicate content, & metadata gaps.

 

Cons

 

• Reports & data are generated more slowly than with SEMrush & Ahrefs.
• The paid extra capabilities available in the pro subscriptions aren’t nearly as strong as SEMrush.
• There are fewer options for technical concerns like site speed.
• Database of backlinks is limited.
• Competitor analysis tool is less effective than on other platforms.

 

Best for: Small businesses who want to improve the SEO approach with strong free tools but don’t require the in-depth data which other platforms give. Moz Pro is an excellent option for someone who is new to SEO and wants access to a lot of materials.

 

SpyFu

Alternatives to SEMrush Competitors in SpyFu Dashboard

 

SpyFu, as the name implies, concentrates on spying on its rivals’ websites. While SEMrush includes comparable data, SpyFu’s competition analytics are more extensive and diversified. SpyFu records 80 million domains & 5 billion results, so don’t be fooled by the basic user interface.

 

Discover the secrets of your competitors’ SEO and PPC strategies and gain a competitive advantage with your own.

 

The most affordable monthly package is $39. A expert monthly plan costs $78 per month, while a top-tier team monthly plan costs $299 per month.

 

SpyFu vs. SEMrush

 

Pros

• Get a detailed analysis of your competitor’s communication channels, top ranking keywords, Google Ads expenditure, and backlinks.
• On higher pricing levels, search results are infinite; nevertheless, most platforms, especially SEMrush, have limitations.
• When compared to SEMrush’s database, which dates back to 2012, you can see 20 years of competition data.
• With a basic straightforward UI, it’s very simple to use.
• Get access to materials that will help you get the most out of the platform.

 

Cons

 

• There will be less emphasis on analysing the own domain.
• There isn’t a traffic analyzer available.
• SEMrush’s keyword survey method lacks comprehensive filtering and a large number of suggestions.
• The amount of money spent on advertisements is only an estimate.
• It’s difficult to identify which geo-locations their rankings are based on.

 

Best for: Agencies wanting to fully comprehend their rivals’ entire SEO strategy & how they can utilise this information to better their own and get a competitive advantage over other websites.

 

9. Keep an eye on your backlinks

 

SEMrush Competitors Alternatives –

 

Every backlink which points to the site is managed, monitored, and tracked with Monitor Backlinks. The software provides you with all of the sophisticated information you’ll need to perform backlink study and learn how to get stronger backlinks.

 

The software analyses backlinks for you & offers detailed information on each one, allowing you to see who is connecting to you and how they are referring to you.

 

Monthly rates start at $25 and go up to $188 for the most expensive programmes.

 

SEMrush vs. Monitor Backlinks

 

Pros

 

• With the special disavow tool, you can combat bad backlinks that could harm your SERP ranks.
• Notifies customers when your competitors acquire new backlinks, allowing you to find fresh possibilities for link development.
• Finds new opportunities for backlinks.
• Notifications of fresh backlinks pointing to the site in real time.

 

Cons

 

• Even with a more sophisticated subscription, you’re only allowed to monitor four additional websites.
• With no learning tool, there is less emphasis on keyword comparison.
• The entire UX and interfaces design are lacking.
• Individual backlink tracking takes precedence over competitor backlink analysis.
• Just a few time filters are available, such as last month, three months, or one year.

 

Best for: Agencies seeking for a detailed study of their sites’ backlinks & recommendations on how to enhance them based on real data.

 

Majestic tenth

 

SEMrush Opponents and Alternatives for Majestic Hero Image

 

Majestic is one of the very powerful tools online, focusing on thorough link research. It was one of the earliest SEO platforms available.

 

Majestic delivers accurate and up-to-date statistics, as well as a large link database allowing customers to dig further into the finer points of SEO. The opportunities to experience a domain or URL in detail with the unique site prospector tool is one of the key advantages.

 

Monthly plans start at $49.99 for a light plan, $99.99 for a pro plan, & $399.99 for a top API package.

 

SEMrush vs. Majestic

 

Pros

 

• The Clique Hunter function is unusual in that it alerts you to websites that connect to your rivals but not to you.
• To improve the site’s link building, look at the full characteristics of a backlink.
• Make your own reports.
• Majestic has its own trust & citation flow measures, which look at sites with comparable link profiles and score the amount & quality of links. There isn’t a direct equivalent in SEMrush.
• One of the biggest backlink databases, even larger than SEMrush.

 

Cons

 

• SEMrush isn’t the only traffic analysis tool available.
• The rank tracker isn’t 100% accurate.
• Backlink history can occasionally overlook links.
• Keyword research tools aren’t as good as SEMrush, which provides more information about which keywords are more valuable.
• Data is frequently presented in difficult-to-understand graphics.

 

Best for: Marketers trying to get a competitive advantage by comparing their website’ backlinks to their competitors.

 

UpCity’s SEO Report Card

 

SEMrush Competitors Alternatives – UpCity SEO Report Card

 

The free SEO Report Card from UpCity examines your website to see how it stacks up against its competitors.

 

It gives quite detailed information on where the website ranks on various search engines, as well as the effectiveness of your keyword strategy, for a free tool. The platform also includes trust metrics & website accessibility statistics, which can be used to evaluate important data such as your website’s authority and load speed. It is free of charge.

 

SEMrush vs. UpCity SEO Report Card

 

Pros

 

• Find out how many chapters of your website have been indexed.
• Determine how obtainable your website is based on runtime & crawler accessibility.
• The degree of trust & authority that your site is perceived to have is measured by trust metrics.
• Examine your website’s position on Google, Yahoo!, as well as Bing.
• Examine how well your core keyword has been implemented across the site.

 

Cons

 

• There are less advanced market research features available.
• Too much emphasis on a keyword’s usage & ranking on a given page.
• A small amount of extra analysis is applied to the SEO results.
• Competitors’ tools are lacking in depth.
• Users are converted into clients of the platform’s lead generation solution.

 

Best for: Smaller companies seeking straightforward data to evaluate the effectiveness of their existing SEO approach.

 

12. Search Engine Optimization (SEO)

 

Alternatives to SEMrush Competitors – 

 

CognitiveSEO, which focuses on site crawling, will scan over your whole website & identify weak spots where you may enhance your SEO approach.

 

CognitiveSEO uses SEO auditing algorithms to figure out the finer elements of SEO on your site, such as backlinks & keyword strategy, to verify that your approach is consistent and completely optimised.

 

Price: Monthly plans start at $129.99, with bespoke options available for bigger enterprises and agencies.

 

SEMrush vs. CognitiveSEO

 

Pros

 

• Understand the main SEO issues your site is experiencing, such as duplicate content, sitemap issues, and slow response times.
• Obtain a keyword analysis that is specific to your needs.
• Discover the keywords & phrases you’ll need to dominate the SERPs.
• To figure out where your backlinks are coming from, use the backlink analysis tool.
• Schedule thorough reports to be sent on a daily, weekly, or monthly basis based on your preferences.

 

Cons

 

• The user interface appears to be outdated and might be difficult to use.
• Multiple sites are not compared by the rank tracking tool.
• With the free plan, you may do a quick competition analysis.
• Response time for online help is slow.
• There was no gap analysis of material.

 

Best for: Agencies that want to get a comprehensive SEO assessment of their websites before adopting new methods.

 

SEMrush Competitors & Alternatives: Final Thoughts

 

SEMrush is widely regarded as the gold standard among SEO platforms. However, if you’re new to SEO, the price might be exorbitant, and the sheer number of features & tools can be intimidating.

 

Even if you’re an experienced SEO specialist, it’s always a good idea to look at the competitors to see if there are any new features you’re overlooking.

 

Consider which features are most important to you, how many websites you’ll be monitoring, the size of your team, and your SEO budget before making your final selection.

 

Remember to try out all of the free features & trials before committing to a membership. Once you’ve discovered a platform that suits for your company, stick with it while keeping an eye out after the future options.

 

Conclusion

 

One thing to be careful of is the ‘organic traffic’ estimate; I’ve found the GrowthBar predictions to be wildly off on occasion (based on having exposure to traffic statistics for a number of sites).

 

To be fair to GrowthBar, this is true of many SEO tools in general – traffic estimations from Ahrefs and Semrush, for example, may be outrageously wrong at times. It’s preferable to utilise traffic figures as indications of trends instead of absolute truth, regardless of which SEO tool is being employed.

 

Overall, GrowthBar’s Site Inspector provides the key information you’ll need to sense confirm a website’s SEO condition — whether it’s yours or a competitor’s — but there’s one metric we would like to see added: a metric called “total backlinks” that shows you exactly how often backlinks statement to the site you access.